BEST-SELLER! Our Soft Red wine has a new name! But what's inside the bottle — that will always remain exactly the same. Rest assured, we know better than to mess with a classic! Concord grape aroma and ruby-red color. Called America’s original dessert wine, Concord is famous for its deep ruby color and soft, approachable flavor. An Indiana favorite, this sweet red wine is fresh, fruity, just-sweet-enough. Serve with burgers and BBQ. Great with pepperoni pizza. Yummy with chocolate. The perfect everyday wine. Sweet Red pairs well with everything!